A good friend of mine came to me with an idea of doing a toy drive for the 2009 Christmas season through his retail store. We designed a video campaign that we would blast out online using social media to get the word out. The above video outlines the campaign. I also did daily promotional videos that would be released one per day for the first 15 days of December 2009 that gave a discount on a specific daily product. Overall it was a pretty successful campaign. The total amount of toys that were donated were over 900.
Camera: Canon XH-A1
Audio: Zoom H4N w/ Sennheiser wireless lav mic system
Magic Bullet Looks
Home built pvc pipe camera dolly